Hi, Im Carlos.
Design pulled me in back in 2012, and I’ve been working professionally as a Product Designer since 2020. I specialize in e-commerce and performance-focused UX—using research, analytics, and close collaboration with engineering to reduce friction and improve measurable outcomes. In 2025, I became the first Baymard Institute UX Master® certified professional in Latin America, and I bring that same evidence-first mindset to every project.
Outside of work, I still design for fun—graphic design, especially—because I genuinely love the craft.
I often print my work too; I’m a millennial with a soft spot for physical pieces and the way design feels on paper. I’m also into great music and games like GTA V.
Things I am proud of
I earned Webflow’s highest legacy certification, reinforcing how I build in Webflow: clean structure, scalable class naming, and production-ready responsiveness. I passed on my first attempt.
I hold the distinction of being the sole Baymard Institute UX Master® certified professional in Latin America. This certification has enhanced my ability to critically evaluate e-commerce and essential product workflows, such as checkout, login, and account creation, enabling me to recommend evidence-based enhancements that significantly affect user experience.